Portfolio
Selected work from 25+ years leading design teams across regulated industries, enterprise B2B, and emerging technology.
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Core Design System — SiemensLed the unification of Siemens' design systems across three CMS platforms, establishing token-driven foundations and governance for 150+ digital properties.
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Finder — SiemensLed the design of a personalized content discovery tool that reduced clicks to content from 77 to 4, with 50% of users reaching conversion-focused results.
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AI-Driven Infotainment — BoschLed design thinking processes to uncover compelling user scenarios for ML-driven infotainment, resulting in a partnership with Ford.
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Interactive Presentation: Living the Customer Journey — BoschCreated an interactive executive workshop that drove $1.2M in journey mapping revenue and transformed how Bosch leadership understood customer experience.
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Power Tools User Research — BoschLed field research to understand brand loyalty in the power tools market, resulting in new B2B asset management revenue streams.
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HIVTest.org — CDCLed the redesign of the CDC's HIV testing locator, increasing conversion rates by 76% through responsive design and plain language content.
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MyChevrolet — GMLed the redesign of GM's mobile apps into a unified platform supporting 7 brands, 23 languages, and new service revenue streams.
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Experience Measurement Framework — VMwareCreated a standardized scorecard for measuring colleague experience across VMware, increasing eNPS by 3% and delivering 70%+ CSAT for mission-critical applications.