Portfolio

Selected work from 25+ years leading design teams across regulated industries, enterprise B2B, and emerging technology.

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  Core Design System — Siemens

  Led the unification of Siemens' design systems across three CMS platforms, establishing token-driven foundations and governance for 150+ digital properties.

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  Finder — Siemens

  Led the design of a personalized content discovery tool that reduced clicks to content from 77 to 4, with 50% of users reaching conversion-focused results.

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  AI-Driven Infotainment — Bosch

  Led design thinking processes to uncover compelling user scenarios for ML-driven infotainment, resulting in a partnership with Ford.

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  Interactive Presentation: Living the Customer Journey — Bosch

  Created an interactive executive workshop that drove $1.2M in journey mapping revenue and transformed how Bosch leadership understood customer experience.

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  Power Tools User Research — Bosch

  Led field research to understand brand loyalty in the power tools market, resulting in new B2B asset management revenue streams.

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  HIVTest.org — CDC

  Led the redesign of the CDC's HIV testing locator, increasing conversion rates by 76% through responsive design and plain language content.

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  MyChevrolet — GM

  Led the redesign of GM's mobile apps into a unified platform supporting 7 brands, 23 languages, and new service revenue streams.

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  Experience Measurement Framework — VMware

  Created a standardized scorecard for measuring colleague experience across VMware, increasing eNPS by 3% and delivering 70%+ CSAT for mission-critical applications.