Impact isn’t accidental—
it’s designed.
Great experiences are how companies earn trust, whether it's an admin configuring an enterprise platform, a buyer comparing hundreds of thousands of products, or someone buying a vehicle online and caring for it for years after.
I also build and scale teams that are empowered to deliver the remarkable. At Bosch, I started as employee zero for our North American design org, and grew a ~120-person design practice. At Siemens, I took UX, research, and content strategy from 5 people to 70, across seven countries, growing every IC and future leader along the way.
And I'm still close to the pixels, hands-on in shaping how AI gets designed, built, and deployed, so it serves what people actually need, not just what the technology can do.
The work behind the numbers.
Pick a focus to see the most relevant work first — or browse it all.
A cross-section of the work, across every focus.
One Siemens: Marketplace-Led Platform Put the marketplace at the center of Siemens' digital experience and rebuilt the site around it, making hundreds of thousands of Siemens and third-party products easier to find, compare, and buy. 
Finder An AI-powered product finder that took clicks-to-content from 77 to 4, lifting conversion 23% and engagement 28%. 
AI-Driven Infotainment ML-driven infotainment that cut about 3 seconds of eyes-off-road time per task and led to a Bosch–Ford development partnership. 
MyChevrolet One pattern-driven system behind 7 owner apps, launched in 23 languages within a year and generating $1M+ in new revenue in its first year. B2B platforms, design systems at scale, and products built under regulation, including a CPQ modernization at VMware that cut time-on-task 30%.
One Siemens: Marketplace-Led Platform Put the marketplace at the center of Siemens' digital experience and rebuilt the site around it, making hundreds of thousands of Siemens and third-party products easier to find, compare, and buy. Finder An AI-powered product finder that took clicks-to-content from 77 to 4, lifting conversion 23% and engagement 28%. 
Experience Measurement Framework A company-wide experience measurement program: research that gave every product team one scorecard, lifted eNPS 3%, and delivered 75%+ CSAT. 
HIVTest.org Plain language and a responsive redesign, built under HIPAA and Section 508, that lifted HIV testing conversion 70%. How people research, buy, and own their vehicles, from CARFAX’s vehicle history (+7% conversion) to MyChevrolet’s owner apps in 23 languages.
AI-Driven Infotainment ML-driven infotainment that cut about 3 seconds of eyes-off-road time per task and led to a Bosch–Ford development partnership. MyChevrolet One pattern-driven system behind 7 owner apps, launched in 23 languages within a year and generating $1M+ in new revenue in its first year. Research that shapes strategy, from company-wide measurement programs and job-site field studies to a Copilot research agent that lifted research data use 20% and cut time-to-insight 34%.
Experience Measurement Framework A company-wide experience measurement program: research that gave every product team one scorecard, lifted eNPS 3%, and delivered 75%+ CSAT. 
Power Tools User Research Job-site field research that reframed brand loyalty and opened a new B2B asset-management revenue stream. AI-Driven Infotainment ML-driven infotainment that cut about 3 seconds of eyes-off-road time per task and led to a Bosch–Ford development partnership. HIVTest.org Plain language and a responsive redesign, built under HIPAA and Section 508, that lifted HIV testing conversion 70%. Designing with AI and machine learning since 2016, in the product and in the practice, including a Copilot research agent that lifted research data use 20% and cut time-to-insight 34%.
Experiences that turn interest into action, and action into revenue, including a CARFAX redesign that lifted conversion 7%.
Finder An AI-powered product finder that took clicks-to-content from 77 to 4, lifting conversion 23% and engagement 28%. Power Tools User Research Job-site field research that reframed brand loyalty and opened a new B2B asset-management revenue stream. HIVTest.org Plain language and a responsive redesign, built under HIPAA and Section 508, that lifted HIV testing conversion 70%. MyChevrolet One pattern-driven system behind 7 owner apps, launched in 23 languages within a year and generating $1M+ in new revenue in its first year. How I work
My job is to help teams see what we’re building toward, then give them what they need to get there. That means ways of working we build together, room to grow into leaders, and a high bar measured by customers and business results, not opinions.
-
Shared vision and values
A clear direction, and ways of working we build together.
-
Trust, and high standards
Safe to speak up. Uncompromising about the work.
-
Creativity, tested with real people
Real customers settle debates, not rank.
-
Growth, in people and results
Better products, and better careers.
-
Leaders at every level
Who carry it all forward.
Experience
The compressed version. The resume has the same numbers; the case studies have the full story.
Download resume- Siemens
- Global Director, Experience Design & Research · 5→70 org, One Siemens catalog, AI product finder (+23% conversion)
- 2023–now
- Amazon
- Sr. Manager, UX Smart Vehicle · 13-person team, next-gen in-vehicle platform
- 2022–23
- VMware
- Senior Director User Experience Design & Research · Sub-to-SaaS transformation, CPQ −30% time-on-task
- 2021–22
- CARFAX
- Director, Digital Brand UX & Research · +7% conversion, −26% dev churn
- 2019–21
- Robert Bosch
- Head of Design, North America · Employee zero → ~120-person practice, $6M saved
- 2016–19
- General Motors
- UX Manager · 7 apps in 23 languages in a year, $1M+ new revenue
- 2014–16
- Air Mobility Command
- Design Manager · Planning tools for 1,200+ daily missions, $2M+ in operational savings
- 2013–14
- CDC
- UX & Analytics Manager · HIPAA / Section 508, +70% HIV testing conversion
- 2010–13