Enterprise B2B
Enterprise B2B design means understanding that your users are professionals with complex workflows, competing priorities, and little patience for friction. I've led teams that simplify the complex — turning industrial systems into intuitive experiences that drive adoption and business results.
Key Outcomes
- CARFAX: Redefined brand and product experience, establishing trust as the market differentiator and achieving 7% conversion lift
- Bosch Power Tools: Led consumer research that shaped B2C eCommerce strategy and uncovered new revenue streams through asset management
- Siemens: Delivered measurable impact through product scorecards — 26% engagement lift and 17% conversion improvement
→ View full resume
Related Work
-
Core Design System — SiemensLed the unification of Siemens' design systems across three CMS platforms, establishing token-driven foundations and governance for 150+ digital properties.
-
Finder — SiemensLed the design of a personalized content discovery tool that reduced clicks to content from 77 to 4, with 50% of users reaching conversion-focused results.
-
AI-Driven Infotainment — BoschLed design thinking processes to uncover compelling user scenarios for ML-driven infotainment, resulting in a partnership with Ford.
-
Interactive Presentation: Living the Customer Journey — BoschCreated an interactive executive workshop that drove $1.2M in journey mapping revenue and transformed how Bosch leadership understood customer experience.
-
Power Tools User Research — BoschLed field research to understand brand loyalty in the power tools market, resulting in new B2B asset management revenue streams.
-
MyChevrolet — GMLed the redesign of GM's mobile apps into a unified platform supporting 7 brands, 23 languages, and new service revenue streams.
-
Experience Measurement Framework — VMwareCreated a standardized scorecard for measuring colleague experience across VMware, increasing eNPS by 3% and delivering 70%+ CSAT for mission-critical applications.