Harsha Vemulapalli
I'm a design and research leader with 25+ years building consumer experiences that drive measurable business results. I've led teams of 100+ across regulated industries and global enterprises — including Siemens, VMware, GM, and CDC. I specialize in designing the consumer-facing front door for complex services: the discovery, engagement, and self-service experiences that connect customers' needs to critical business outcomes.
Explore My Work
Regulated Industries
Healthcare, finance, and safety-critical systems where compliance meets consumer experience.
- CDC's first responsive site under HIPAA & Section 508
- Embedded Consumer and Business financial touchpoints for GM and Siemens
Design Systems
Scalable infrastructure that accelerates delivery without sacrificing quality.
- 7 apps in 23 languages launched in one year at GM
- 3,000+ creators using Siemens design system
Enterprise B2B
Complex workflows simplified for manufacturing, automation, and industrial users.
- Brand and product experience transformation at CARFAX
- B2C eCommerce strategy shaped by consumer research at Bosch
AI & Emerging Tech
Machine learning and intelligent personalization that drives measurable outcomes.
- AI-powered product discovery with 10% conversion lift
- Research automation reducing time-to-insight by 20%