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tldr

I'm a human-centered executive with 25+ years of experience of making things better, by design.

For the last 14+ years, I've focused on leading organizations, to consistently punch above their weight and drive measurable results by leveraging Design Thinking principles and Human-Centered practices.

experience

Director, Experience Design & Research

Siemens, Detroit (2023 - Present)

ROLE

Global head of design and research for Siemens Digital Industries Software’s (DISW) focused delivering marketing solutions to improve customers experiences throughout the customer lifecycle.

RESULTS

• Boosted conversion by 17% via strategic product focus shift, resulting in an increase in leads and customer engagement within 6 months of launch
• Established 'Product Scorecards' to align teams and leadership, leading to a 26% increase in engagement by focusing on critical customer experience measures
• Integrated 5 diverse data sources into a unified repository, resulting in a 20% increase in data accessibility and streamlined decision-making processes within 1 year.

PORTFOLIO - TBD

Senior Manager, UX Design - Smart Vehicles

Amazon, Detroit (2022 - 2023)

ROLE

As a design leader for Amazon’s Smart Vehicles team focused on bring an unparalleled, voice-forward, content-forward mobility platform to life.

RESULTS