Harsha Vemulapalli

Platform & commerce

• Own and govern the One Siemens design system. Put the first- and third-party marketplace at the center of Siemens’ digital experience and integrated the marketing site and business-unit selling channels around it: a single explorable catalog of hundreds of thousands of Siemens and third-party products, across 100K+ pages, consolidating 150+ sites into one
• Own the design of the marketing and purchase funnels, partnering with Product and Engineering to improve usability and conversion through experimentation and data-informed iteration
• Set governance for 3,000+ internal creators, and organized the catalog so customers navigate by their own needs rather than Siemens’ org structure

AI-native practice

• Led design and research for an AI-powered product finder that increased conversion 23% and engagement 28%
• Led strategy and training for an AI research agent on Microsoft Copilot that unified research repositories and lets stakeholders query insights in natural language, increasing data utilization 20% and cutting time-to-insight 34%

Organization

• Manage managers (4 direct reports) and partner as a peer to Product and Engineering on sprint planning, backlog priorities, and technical tradeoffs
• Built a career-growth tool that combines industry best-practice frameworks with self- and manager-scoring, helping every level of the team find and develop the skills for the roles they aspire to

• Led a 13-person team (3 direct reports) across UX design, research, conversational design, and visual design in Seattle, San Francisco, and Detroit
• Designed vehicle-specific commerce and monetization features, balancing safety, usability, and business impact within hardware-freeze timelines
• Introduced leaner design processes that increased collaboration and cut delivery timelines 12%

• Modernized the CPQ (configure-price-quote) platform, cutting time-on-task 30% and accelerating deal velocity across 35,000+ users, in direct partnership with Product and Engineering
• Re-platformed digital systems for a post-COVID hybrid workforce while holding 75%+ CSAT and reducing support load 20%
• Built a 75-person distributed team (9 direct reports) across UX strategy, design, research, content design, and design operations in Palo Alto, Sofia, and Bangalore
• Designed a centralized experience scorecard and measurement framework adopted company-wide
• Operated as player/coach, contributing directly to critical design work while mentoring senior ICs and scaling leadership capacity

• Led an end-to-end product redesign that delivered a 7% conversion lift and a 26% reduction in development churn
• Elevated the brand across consumer touchpoints, from mobile apps to dealer products, with a repeatable design process and research cadence
• Led a 30-person team (3 direct reports) across UX design, research, graphic design, and design operations

• Ran an internal design agency and a design-thinking incubator that took non-design teams from early concept to launched products with startup-level agility
• Led research and design of an AI/ML-powered radio and infotainment system, trading off physical controls and screen to lower glance times and improve customer sentiment while cutting hardware cost
• Designed connected-vehicle and consumer services, including fleet maintenance, community and parking apps, and keyless access, plus B2C e-commerce for Power Tools
• Drove service design initiatives that saved $6M while strengthening key industry partnerships

• Led the design of brand websites, the vehicle configurator, purchase and finance flows, OnStar onboarding, and ownership through maintenance and trade-in
• Set purchase and finance interaction patterns adopted across Chevrolet, Cadillac, Buick, GMC, Opel, Vauxhall, and OnStar
• Built a unified, pattern-driven design system that launched seven mobile apps in 23 languages within one year, with OnStar, CarPlay, and Android Auto integration
• Created a new in-app services revenue stream exceeding $1M in its first year
• Scaled and led a 140-person multidisciplinary team across research, UX, visual design, and front-end development in Detroit and Austin

• Directed end-to-end design for high-urgency planning tools supporting 1,200+ daily missions, generating $2M+ in operational savings
• Established command-wide human interaction design guidelines based on research-driven principles

• Redesigned HIVTest.org as the center’s first responsive mobile site, under HIPAA and Section 508, lifting HIV testing conversion 70%
• Launched the center’s first mobile app
• Built the enterprise measurement framework used for data-driven experience decisions at national scale